About
Ninetyfour was born from the bonds of friendship in 1994. Based in Leerdam and led by owner Geronimo Tuhumena since 2013, our mission goes beyond fashion—it's about creating connections and building a community through fashion.
Our slogan, “Friends become Family”, embodies who we are and what we stand for. It's not just about clothing; it's about expressing the values that connect us: connection, creativity, authenticity, and friendship. For us, fashion is a tool to reinforce and share these values, through designs that unite communities.
At Ninetyfour, we combine streetwear with cultural influences, with our heritage playing a key role in shaping our designs. From symbolic elements to meaningful collaborations, we create clothing that tells a story, connecting the past and present, while bridging different worlds.
What began with a single T-shirt has grown into a full streetwear collection, including T-shirts, sweaters, caps, jackets, and accessories. Our timeless pieces are designed to appeal to a wide range of people—from young adults to older generations—while staying true to our unique identity.
Ninetyfour is available at select retailers and through our pop-up stores, where we engage directly with our audience and showcase our collections. Social media, especially Instagram, is where we share our latest releases, collaborations, and stories, bringing our ever-growing community closer to the heart of our brand.
“For us, fashion is more than what you wear—it's about creating a sense of belonging. By staying true to our values and collaborating on cultural initiatives, we continue to contribute to the fashion world while strengthening the connections within our community.”
– Geronimo Tuhumena
